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Courses

Staff Resources » Courses

Social media modules are offered to staff as part of HR’s People Matter series.

It’s recommended all staff who are using social media in their jobs take social media training.

Each of the courses aligns with at least one of these four outcomes:

  • Validate social media policy and procedure
  • Identify ways to use social media to listen and engage with the community
  • Use and evaluate social media tools
  • Plan and execute a successful social media strategy

Refer to the Staff Training Course Catalogue for course dates and to register.

Targeted, group training for your team or department can also be delivered by request.

NAIT Social Media Fundamentals

The use of social media represents a remarkable opportunity for employees and students, and the institute at large in advancing organizational goals and objectives, but there are some risks. This course will review the theory around how businesses organize for social media and will cover NAIT’s approach and expectations – including an overview of policy and procedure. This course is open to all employees and is a prerequisite for other courses in the social media series listed below.

How to Tweet

Intended for staff who are just getting started on Twitter (or who’ve yet to set up an account), this module will take participants through setting up their profile, Twitter terminology, building your Twitter community, what to tweet and moving beyond the basics.

Are You a Social Ambassador?

How can your tweet build your brand? How can that same tweet build NAIT’s brand? This course takes a closer look at the role social media plays in brand building and teaches employees how to use social networks to contribute to the NAIT brand.

Insta Snapification

This hands-on course will show you how to use visual social media platforms including Instagram and Snapchat. You’ll learn how the tools can be used to build your personal and professional online brand, identify opportunities as it relates to your job, and develop a better understanding of how your kids, students, or co-workers may be using the tools.