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Preventable launches at NAIT

September 10, 2014

NAIT will launch a campaign on Sept. 15 aimed at raising awareness about preventable injuries and changing the behaviours that cause them.

As part of NAIT’s commitment to health and safety, we have partnered with the Government of Alberta, Alberta Centre for Injury Control and Research (ACICR) and the Community Against Preventable Injuries to launch an eight-week safety campaign called Preventable. The plans for this campaign have been a collaborative effort with the NAIT Students’ Association.

You’ll notice decals at the crosswalk on 106 Street between South Lobby and HP Centre, as well as an elevator wrap in the Business Tower. Preventable posters will also be placed across NAIT campuses.

The campaign targets four behaviours:

  • Pedestrian safety (jaywalking)
  • Walking and texting
  • Traffic safety (including distracted driving and texting while driving)
  • Serious injuries (general)

Up to 95 per cent of all injuries are predictable and preventable. Daily, more than 1,400 Albertans are injured seriously enough to require medical attention. Preventable injuries place one of the largest burdens on our health-care system, costing Albertans more than $2.94 billion annually – about $918 for each Albertan.

The Preventable campaign launched in B.C. in 2009, where it has reduced preventable injuries and brought significant cost savings to that province’s health-care system. The ACICR brought the campaign to Alberta during a pilot project last year, and then officially launched it this past June.

NAIT is the first post-secondary institute in Canada to run the campaign.

If you spot the Preventable signage, stop and have a word with yourself. Snap and share photos on social media using #NAITSafety, and help raise awareness about preventable injuries during the eight-week campaign.

Check out a Storify recap of the launch event here:

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